Obama has made marketing to cigarettes more difficult. Some of the new rules include print ads in only black and white. The St. Petersburg Times asked Pentagram partner, DJ Stout, to redesign the packaging based on new rules.
Stout says that to pull that off, tobacco companies could embrace tobacco’s deadly effects: “Over the years there has been an onslaught of public awareness messaging about the evils of smoking. Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them. “Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.”




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